Amplifon
Amplifon has partnered with us once again to communicate to its stakeholders the results of the financial, social and environmental initiatives carried out over the course of this year.
A wide-ranging corporate project, which involved a multi-channel development of content and the creation of 2020 Sustainability Report, 2020 Annual Report, a summary poster for internal communication and a series of multimedia contents intended for social media platform usage, detailing the main businesses achievements over the past year.
CREATIVE SYNTHESIS AND INTERACTIVE TOOLS FOR USE IN REAL-TIME
Both reports, as well as their related versions, have been designed via careful consideration of both the visual and textual synthesis of the content, with the aim of ensuring a more engaging and easily consultable feel. The graphic system has been designed and developed, commencing with the Brand guidelines, and then further enriched with illustrations and infographics to emphasise the most important data and information. Documents in PDF format have the advantage of the use of hyperlinks and the provision of a functional navigation bar to quickly move from one section to another.
SUSTAINABILITY REPORT EVOLVING THANKS TO CREATIVITY
In order to illustrate Amplifon’s commitment to sustainability, we have first created a guiding concept that would act as a container for all of the initiatives carried out within this area. “Listening Ahead” therefore becomes not just the title of the document, but an actual message to express the future vision of the Group. Simultaneously, we worked on the content to define hierarchies of the different reading levels through identifying new templates to represent the most relevant abstracts and highlights.
In addition to this, we took the decision to involve the services of, well-known illustrator Claudia Alexandrino, in order to create a set of artworks with a high impact, emotive look and feel, which would open the various chapters and which would describe in detail the various strategic pillars of the sustainability plan defined by the Company.
When working on the businesses financial report, we were inspired by an important milestone for the Company, namely its 70th birthday. We developed a graphic system of concentric circles referencing the logo specifically designed for the occasion. The document itself also features an opening section that celebrates the company and its vision, as well as infographics and highlight pages that summarise and describe the most relevant results and activities of the past financial year.
THE SUMMARY POSTER FOR INTERNAL COMMUNICATION
We also worked to create a summary infographic by collating the most relevant content and data with reference to all of Amplifon’s activities through 2020, inclusive of company values and results as well as goals and actions undertaken in order to fully align with the sustainability plan. A practical tool for raising individual awareness, which also had the benefit of being easy to distribute internally throughout the company.
THE DECLINATION FOR SOCIAL MEDIA PLATFORMS
The project also addressed various communication requirements of the Group’s social media platforms, carefully re-elaborating and re-purposing content for a new generation of users. The development of this important pillar of the communication plan has involved the activation of Facebook, Linkedin, Twitter and Instagram, through multiple-step action.