Coca-Cola HBC Italia
We have worked to support Coca-Cola HBC Italia, the main bottler of The Coca-Cola Company branded products in Italy, to clearly define and communicate sustainability through the creation of a concept that references the Italian nature of the Group. The project was undertaken together with Avanzi, a consultancy company specialising in sustainability topics, which worked to deliver methodological value to the project.
“SIAMO DI CASA” CONCEPT
Following a detailed sector analysis, we created the concept “Siamo di Casa” expressing and drawing focus to the Italian nature of the brand, with the idea that publishing the sustainability report would be equivalent to opening one’s home to stakeholders. This concept then guided the creation of all further products, from the sustainability report itself to the abstract, from web pages to videos, generating communication that is both coherent and fully adaptable to the varying tools and themes required.
Interpreting Italian hospitality
Each “room of the house” represents a specific theme interpreting hospitality through a graphic style inspired by Italian design. The metaphysical images allow stakeholders to visit the various rooms, gradually discovering and engaging with their contents.
EXCLUSIVE ILLUSTRATIONS AND EDITORIAL CUT
The sustainability report is enriched with a highly editorial style to add dynamism to the document and to create excitement through creative storytelling, identification of abstracts and highlights, as well as the colour palette and the visual style used, created by the illustrator Claudia Alexandrino.
MULTI-CHANNEL DECLINATION. FROM WEB PAGES TO SOCIAL MEDIA PLATFORMS
The concept and visual style created are expressed on the lanostraricetta.it web page through the use of highlights, icons, illustrations and animations.
To increase the visibility of the project, motion graphic videos relating to the different “rooms of the house” have also been created.
The videos were designed to be broadcasted via social media platforms, as well as on the website specifically dedicated to sustainability, to encourage reading of the report and to promote the assimilation of key information.
