{"id":3278,"date":"2023-09-06T16:23:43","date_gmt":"2023-09-06T14:23:43","guid":{"rendered":"https:\/\/common.it\/portfolio\/coca-cola-hbc-italia-2\/"},"modified":"2025-10-30T15:21:44","modified_gmt":"2025-10-30T14:21:44","slug":"coca-cola-hbc-italia-en","status":"publish","type":"works","link":"https:\/\/common.it\/en\/portfolio\/coca-cola-hbc-italia-en\/","title":{"rendered":"Coca-Cola HBC Italia"},"content":{"rendered":"\n
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Coca-Cola HBC Italia<\/strong><\/h2>\n\n\n\n
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We have worked to support Coca-Cola HBC Italia, the main bottler of The Coca-Cola Company branded products in Italy, to clearly define and communicate sustainability through the creation of a concept that references the Italian nature of the Group<\/strong>. The project was undertaken together with Avanzi, a consultancy company specialising in sustainability topics, which worked to deliver methodological value to the project.<\/p>\n\n\n\n

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\u201cSIAMO DI CASA\u201d CONCEPT<\/strong><\/h3>\n\n\n\n
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Following a detailed sector analysis, we created the concept \u201cSiamo di Casa\u201d<\/strong> The materials convey a message centered on the brand\u2019s Italian identity and the idea that publishing a sustainability report is akin to opening one\u2019s home to stakeholders. This concept guided the development of all materials<\/strong>\u2014from the sustainability report to the abstract, from the web page to the videos\u2014ensuring a communication style that is consistently coherent while adaptable across different formats and themes. <\/p>\n<\/div>\n\n\n\n

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Interpreting Italian hospitality <\/strong><\/p>\n\n\n\n

Each \u201croom of the house\u201d represents a specific theme interpreting hospitality through a graphic style inspired by Italian design<\/strong>. The metaphysical images allow stakeholders to visit the various rooms, gradually discovering and engaging with their contents. <\/p>\n\n\n\n

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