Amplifon
Amplifon has partnered with us once again to communicate to its stakeholders the results of the financial, social and environmental initiatives carried out over the course of this year.
A wide-ranging corporate project, which involved a multi-channel development of content and the creation of 2020 Sustainability Report, 2020 Annual Report, a summary poster for internal communication and a series of multimedia contents intended for social media platform usage, detailing the main businesses achievements over the past year.
CREATIVE SYNTHESIS AND INTERACTIVE TOOLS FOR USE IN REAL-TIME
Both reports, as well as their declinations, were designed through careful visual and textual synthesis of the contents, which aimed to make them even more engaging and easy to consult. The graphic system was developed from the Brand guidelines and then enriched with illustrations and infographics to bring out the most important data and information. Documents in PDF format have the advantage of the use of hyperlinks and the provision of a functional navigation bar to quickly move from one section to another.
SUSTAINABILITY REPORT EVOLVING THANKS TO CREATIVITY
In order to illustrate Amplifon’s commitment to sustainability, we have first created a guiding concept that would act as a container for all of the initiatives carried out within this area. “Listening Ahead” therefore becomes not just the title of the document, but an actual message to express the future vision of the Group. In parallel, we worked on the content to define hierarchies with respect to the different reading levels, including by identifying new templates to represent the most relevant abstracts and highlights.
In addition to this , we decided to involve the well-known illustrator Claudia Alexandrino to create a set of high-cut and emotional artwork that would open the various chapters and detail the various strategic pillars of the sustainability plan defined by the Company.
In the case of the financial report, on the other hand, we were inspired by a very important moment for the company, namely its 70th birthday, developing a graphic system of concentric circles that echoes the logo developed specifically for the occasion. The document also features an opening section that celebrates the company and its vision, as well as infographics and highlight pages that summarize and recount the most relevant results and activities of the past year.
THE SUMMARY POSTER FOR INTERNAL COMMUNICATION
We also worked to create a summary infographic by collating the most relevant content and data with reference to all of Amplifon’s activities through 2020, inclusive of company values and results as well as goals and actions undertaken in order to fully align with the sustainability plan. A practical tool for raising individual awareness, which also had the benefit of being easy to distribute internally throughout the company.
THE DECLINATION FOR SOCIAL MEDIA PLATFORMS
The project also addressed various communication requirements of the Group’s social media platforms, carefully re-elaborating and re-purposing content for a new generation of users. The development of this important pillar of the communication plan has involved the activation of Facebook, Linkedin, Twitter and Instagram, through multiple-step action.
