Haworth Lifestyle
We supported Haworth Lifestyle, one of the world’s leading players in the luxury design sector, in a rebranding project that goes beyond aesthetics to strengthen a strategic vision combining heritage, innovation, aesthetics, and sustainability. This evolution consolidates the Group’s identity, reaffirms its leadership in the sector, and enhances its global positioning.
A new visual identity: Haworth Lifestyle is born
The rebranding project stems from an in-depth analysis of the Group’s roots, core values, and the synergies among its various entities, through a process of defining purpose, identity, and brand architecture. The result is a new visual identity that combines solidity, elegance, and iconicity—expressed through a new name, logo, and evocative color palette. The project involved all major touchpoints, redefining tone of voice, visual codes, and communication tools to ensure global consistency, recognition, and relevance. This rebranding is not just an aesthetic evolution—it is a statement of intent, a concrete commitment to innovation, sustainability, and design as a transformative experience.
For the second year in a row, we supported Haworth Lifestyle in the creation of its Sustainability Report, curating the graphic layout in line with the new visual system. Our work focused on image selection, visual highlights, and abstracts, with the aim of making the document clear, readable, and fully aligned with the new identity.
Design, content, strategy: the Group’s new digital identity
Alongside the rebranding work, we began designing Haworth Lifestyle’s new corporate website, handling both the content architecture and the graphic development in line with the new visual system. The site, custom-built and bilingual, was conceived as a natural extension of the new brand: a clear, elegant, and coherent digital space designed to communicate the Group’s strategic vision.
The textual content was developed entirely with a web-first approach, with particular focus on the “People” section — reimagined as an independent, more narrative-driven space following a targeted benchmark analysis. The project included an initial launch timed with the Salone del Mobile and was supported by a multidisciplinary team, ensuring skilled and attentive management on the digital front thanks to strong web-oriented project coordination.
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