Fater

We supported FATER, a leading company in the production and marketing of absorbent hygiene products in Italy, in developing its 2022 Sustainability Report. This editorial project features a range of communication tools designed to convey the Group’s commitment to sustainability in an original and engaging way.

We began with the claim “Everyday Matters” to craft an engaging storytelling that highlights Fater’s daily commitment—not only through its products but also through its care for society and the planet.The editorial style chosen for the Report features bright tones, expressive illustrations and graphic elements that capture attention and give rhythm to the reading experience.

A People-Centered Visual System

Starting from the illustrated cover, the entire interactive report layout was developed. This functional and innovative document is enriched with custom-designed icons and vibrant artworks that enhance user engagement. The report’s contents were later distilled into a bilingual summary document, making key messages immediately accessible and easy to share.

To complete the project, we produced a dynamic and contemporary motion graphic video, featuring a fresh and forward-looking voiceover. This valuable tool highlights Fater’s journey and future goals, with vibrant visuals and energetic pacing shaping a compelling story—by people, for people.

Click HERE to learn more about this project.