Gruppo Orsero
Gruppo Orsero, a leader in the Mediterranean Europe region for the import and distribution of fresh fruit and vegetable products, entrusted us with the creation of a key corporate presentation document. The objective was to visually and textually synthesize the corporate narrative along with financial information, delivering a clear, compelling communication tool tailored to stakeholders.
Balancing Content and Creativity
The project began with a meticulous process of content analysis and editing, aimed at extracting the most relevant information and reorganizing it into a concise narrative structured around modular storytelling blocks. This foundation was followed by creative writing and graphic design, which together shaped a distinctive language fully aligned with the brand’s identity—ensuring a presentation that is both informative and visually engaging.
A Fresh and Authentic Tone of Voice
The presentation is defined by a writing style that effectively conveys the brand’s vision—“Bringing the world closer every day”—through language enriched with metaphors inspired by the world of fresh produce and closely tied to Orsero’s core business.
GRAPHIC AND INFORMATION DESIGN
Even the graphic system draws inspiration from Gruppo Orsero’s values and history — from the colour palette, developed around warm and natural tones, to the creation of a bespoke infographic design.
Set of Custom Icons
In particular, the design of a set of pictograms inspired by the silhouette of the historic Orsero truck made it possible to create a visual synthesis that facilitates document navigation, making it clear and immediate.
