PRG Retail Group

For the third consecutive year, we have worked to support PRG Retail Group, a leading distributor within the children’s sector and specialist in mother and children’s fashion, in the design and implementation of their sustainability report. This was a project full of new goals, emphasising the consolidation of the Group within the international market and its role as a point of reference for families along their path of growth.

The concept and the author’s illustrations

In continuity with previous reports, “Let’s Grow Together” was retained as the project title, imagining the PRG world as an increasingly united community, present at an international level, accompanying families through each phase of their growth. After careful consideration, we chose to commandeer the unique style of Carlos Arrojo in order to bring the project to life. Through the playful and dynamic shapes created by the Spanish illustrator, we have created a cover capable of enhancing the growth path of the Group, evoking the iconic claim “Grow With Us”.

Communicate through images

Drawn from the illustrated cover, the visual elements that embellish the interactive balance sheet were subsequently developed. An engaging document with an editorial character, each section opening is characterized by dynamic and lively author’s illustrations that give rhythm to the reading. The graphic line is enhanced both by artwork and visual elements that recall the illustrated cover, and by a warm and bright colour palette that evokes the logos of the PRG insignia.

Wireframing and graphic design

To complete the project, a restyling of the page that is dedicated to sustainability on the Group’s corporate website was undertaken. A functional and intuitive web section, which combines the contents of PRG’s path in the sustainable field through an intuitive and emotional layout, in harmony with the aesthetics of the brochure.

Click to discover the 2022 Sustainability Report.

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