PRG Retail Group
For the second year in a row, we supported PRG Retail Group—a leading distributor in the children’s products and maternity fashion sector—in developing its Sustainability Report. A project rich in new achievements, it highlights the Group’s international growth journey and promotes a vision of sustainability grounded in mutual understanding and shared values.
The Concept and Signature Illustrations: A World of Ideas to Go Far
In continuity with last year’s report, we retained “Let’s Grow Together” as the project title, envisioning the PRG world as an inclusive community that is increasingly united and internationally present. This concept was visually expressed through the cover and the opening pages of each main section of the Report.
After a careful selection within the world of illustration, we chose the style of Alice Mollon to bring the project to life. Through the French illustrator’s expressive and dynamic forms, we designed a cover that highlights and celebrates the Group’s growth journey while capturing and conveying its core values.
Starting from the illustrated cover, the entire interactive report was then developed. This functional and innovative document is enriched with a series of lively icons and artworks that add rhythm to the reading experience. The overall graphic design features a warm and vibrant color palette, echoing the PRG brand logos while also reflecting the illustrator’s unique style. Finally, based on the content created for the full report, a multilingual abstract in three languages was produced to make the main concepts and key information easily accessible at a glance.
Telling the Story of Growth in a Cross-Cutting and Targeted Way
To complete the project, a new page entirely dedicated to sustainability was developed for the Group’s corporate website. This functional and intuitive web section tells PRG’s growth journey in a cross-cutting and targeted way, bringing together all the key contents of the report in one place—with a fresh, dynamic tone consistent with the style of the brochures.
Click HERE to dive deeper into the project
