Italian Design Brands

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Italian Design Brands (IDB)

We supported Italian Design Brands (IDB), a leading Italian company in the design sector, in the creation of its latest Financial Report and 2022 Sustainability Report. A project with strong visual impact, distinguished by an elegant and sophisticated editorial style.

Visual Identity and Chromatic Harmony

We began with the goal of highlighting IDB’s concept of cohesion—an entity made up of various centers of excellence, each with its own distinct identity. We then adopted an iconographic and chromatic approach to emphasize the Group’s four Strategic Business Areas: Furniture, Kitchen & System, Lighting, and Luxury Contract. Geometric shapes—such as the square, circle, triangle, and hexagon—were strategically placed on the cover to create an immediate visual impact and celebrate the idea of unity.

The visual component of the report was crafted with meticulous attention to detail, starting with the creation of a format designed to reflect and celebrate the elegance and essence of Italian design. The entire graphic system embraces a style defined by full-bleed images and the refined use of tone-on-tone color. This stylistic choice aimed to deliver a sophisticated and impactful design, perfectly aligned with IDB’s brand image.

Click HERE to dive deeper into the project