Liquigas

We supported Liquigas, a leader in the distribution of LPG and LNG in Italy, in developing its 2022 Sustainability Report. The project was designed to communicate the Group’s values and commitment through a variety of communication tools, delivering a clear and impactful narrative—one that informs, engages, and inspires.

Crafting the Claim: Amplifying the Narrative Experience

In continuity with last year’s title, we developed an effective claim that highlights the Group’s new initiatives while conveying the principles and values guiding Liquigas through its daily challenges. “Il futuro è la nostra energia” (“The future is our energy”) expresses the idea that tomorrow is shaped by our commitment today. It’s a powerful and evocative concept that amplifies the narrative experience and engages the reader—capturing the belief that meaningful change starts with the small actions we take now.

Starting from the concept behind the claim “Il futuro è la nostra energia” (“The future is our energy”), we developed an accessible and engaging visual identity, characterized by an evocative photographic language that effectively conveys Liquigas’s commitment. This visual storytelling approach led to the creation of a cover where people, nature, and corporate imagery intertwine through photographic cutouts—visually narrating the Group’s sustainable soul.

To complete the project, we developed a Summary Document and a dynamic, engaging storytelling video. In this format, narrative and action blend seamlessly, creating a clear and impactful presentation. Key concepts and visuals unfold with a fast-paced rhythm, designed to capture and sustain user attention. This video serves as a valuable tool for online communication, thanks to the powerful synergy between storytelling and storydoing.

Click HERE to learn more about this project.