Prysmian

For Prysmian, a global leader in cable systems for energy and telecommunications, we developed the dedicated website for the Integrated Report, providing high-value strategic support throughout the process.

STRATEGIC APPROACH

Our goal was to create a functional and intuitive digital tool that would enable all stakeholders to grasp the key messages of Prysmian’s business and sustainability strategy.

Our approach unfolded in four phases: analysis of the integrated report and strategic documents, definition of key messages and site architecture, and finally, strategic and creative content writing.

The texts across the website’s various pages were written by a team of ESG experts in collaboration with copywriters, with the goal of producing content that is both strategic and accurate. The content was also structured across multiple reading levels to enhance readability and improve site navigation.

IMPACTFUL DESIGN TO ENHANCE CONTENT

To support the content development process, a graphic template was selected that enabled the creation of layouts consistent with brand guidelines and provided an effective, intuitive browsing experience.

The result is an effective communication tool featuring a structure organized across multiple reading levels, strategic content, and a modern, high-impact design.