Liquigas
For the tenth edition of its Sustainability Report, we supported Liquigas—a leader in the distribution of LPG and LNG in Italy—in developing materials dedicated to the Group’s stakeholders.
To approach the project, we first focused on creating a strong and effective claim—“Il futuro è nell’aria” (“The future is in the air”)—designed to define the entire campaign and highlight one of the areas where Liquigas’s commitment has the greatest impact: air quality. The claim evokes a sense of closeness and momentum toward the future, using a powerful, contemporary tone that also playfully references the well-known phrase “Love is in the air.”
A Journey That Speaks of the Future
Starting from a reflection on the project’s claim, “il futuro è nell’aria,” we developed an engaging and intuitive visual identity, enriched with icons and visual elements aligned with the Group’s style.
To complete the project, we created a dynamic and contemporary motion graphic video—a valuable tool that enhances online communication. With vibrant visuals and an engaging rhythm, the video tells a compelling story about the future, the environment, and people. Finally, through a carefully crafted content summary, we developed a series of social media posts for the Group’s Facebook and LinkedIn pages.
Click HERE to learn more about this project.
