Amplifon
Amplifon asked us to create the visual identity for its new Corporate Citizenship program, We Care, which aims to understand and support the needs of social inclusion for individuals and communities across more than 29 countries worldwide. We developed a visual identity designed to enhance recognizability, encourage participation, and strengthen both internal and external communication of the company’s corporate social responsibility initiatives.
Starting from the concept of circularity, we drew inspiration from the rippling effect of water vibrations—a visual metaphor for how even small actions can have a meaningful impact on the work environment. This idea was expressed through a logo and coordinated visual identity, with versatile visuals adapted across all internal communication formats. The style and color palette were carefully developed in continuity with Amplifon’s institutional identity, ensuring both recognition and coherence.
Amplifon now has at its disposal a complete and recognizable visual system, fully dedicated to its Corporate Citizenship program.
The brand book outlines the correct usage guidelines for all formats, including a custom icon system seamlessly integrated with the company’s existing icon set.
